In the present international atmosphere of trend, self-expression stands at its core. It empowers and identifies us by sure colours, patterns, and materials. Nigeria provides comparable perception into vibrant trend and societal expression by conventional silhouettes. Austrian Lace
Vogue has developed to incorporate modern trend as an prolonged artwork type that seeks to encapsulate social currents, timeless tradition, and self-expression. Embroidery in native-woven African clothes pre-dates European imported materials garnering a commerce and inventive historical past that has been setting the stage for trend. The Affiliation of Austrian Lace Producers celebrates trend, historical past, and tradition in its illustration of African trend by this timeless editorial.
For the editorial, fashions had been draped in cloth by six famend Austrian lace producers: Getzner, HKG Embroideries, HOH Hoferhecht Embroideries, Oskar, Riedmann, and Wilhelm Scheffknecht. The inspiration behind the editorial was to problem the stereotypical angle and take away a stigma round lace — that it caters to solely a standard and older viewers.
“The Affiliation of Austrian Lace Producers in Vorarlberg, Austria, the umbrella group of Austrian Lace Producers consists totally of small, family-owned corporations and focuses on producing the perfect the business has to supply. It exports round 98% of its manufacturing to over 100 nations around the globe. The creativity of its designers and its technical edge is world-renowned.” says Guido Inventory, the Industrial Counsellor on the Austrian Embassy in Lagos.
Conventional patterns and textiles are nonetheless seen to be a part of the ever-changing trend panorama in Nigeria, and Lagos has grow to be dwelling to a number of alternatives to point out the world a glimpse of its wealthy heritage. The Affiliation of Austrian Lace Producers is celebrating, by this trend historical past and tradition, its illustration of Nigerian trend.
By means of this initiative, Austrian lace motivates a youthful technology of creatives to outline trend on their very own phrases. It goals to include a precious ecosystem involving partnerships and revolutionary collaborations by highlighting why Austrian lace has been, is, and would be the go-to cloth for all generations, bringing iconic trend moments from completely different a long time to life.
“The materials are to encourage items that put a contemporary spin on a standard textile, starting from lace fits to floral robes to even parts of avenue types that may construct a reference to a youthful viewers following Austrian Laces’ a long time of legacy,” says Frances Ore, marketing campaign lead.
Try extra pictures from the marketing campaign…
Pictures: Tobi Loke
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