At Continuum, Eichner’s focus is all issues regarding the end-consumer expertise, together with consumer-based market analytics, demographics evaluation, facilities program improvement, unit combine evaluation, design, branding, venture administration and gross sales oversight.
Job title: President
Space of experience or focus: Residential Actual Property
What has been your greatest problem in your specific function? How have you ever overcome these obstacles? My function has given me the chance to beat a mess of challenges which have helped me to raised myself, professionally. As an organization, we satisfaction ourselves on delivering a sequence of “firsts.” In all our tasks, we try to perform one thing that has by no means been carried out earlier than – we wish our patrons to be impressed and enthusiastic about what we’re delivering. In doing so, a giant problem in my function is being comfy within the uncomfortable. I’m all the time out of my consolation zone, trying to discover a resolution for an issue I’ve no prior expertise fixing. To beat this problem is to easily understand that magical issues occur outdoors your consolation zone.
Moreover, since becoming a member of the Continuum Co., I’ve managed to perform nice success when confronted with difficult selections. In my time main the corporate’s South Florida improvement portfolio I’ve needed to overcome having to attract conclusions when my workforce of specialists can’t agree on the very best path ahead. Because the consultants we rent are the very best of their area and have a few years of expertise, it may be difficult to decipher which solution to transfer ahead as the selections I make develop more and more troublesome. I proceed to beat this impediment by reminding myself that whereas our consultants are specialists within the vertical they’re in – it’s my job to see the entire image and preserve the imaginative and prescient for our tasks prime of thoughts. This permits me to seek out readability within the unknown.
What about your present function/place on the firm are you most proud of? I completely LOVE my workforce. We’re small, however mighty. Everybody exhibits as much as work and provides 100% effort each single day. They’re my inspiration. There isn’t any “workplace politics”, no preventing. We’re a small workforce, engaged on huge tasks so everybody feels the burden of what we try to attain. The power is magnetic. Plus, I get to point out as much as work with my mother and pa. My father has constructed a reasonably unimaginable firm and I’m fortunate to be part of it.
Secondly, I like feeling a real sense of function. Being an actual property developer means displaying as much as work and doing one thing that impacts individuals’s lives; everybody has a house, and most of the people care deeply concerning the place they name dwelling. It’s the place individuals create a few of their most treasured reminiscences; it’s the place your children develop up, the place you progress in with the love of your life, the place you dream of your subsequent journey. Getting to construct these areas is an honor and a privilege.
What’s the greatest piece of recommendation you will have acquired that has helped you achieve your trade? Finest piece of recommendation I ever acquired: “An aligned workforce is a high-performing workforce.” Persist with your weapons and don’t lose sight of your imaginative and prescient. In my enterprise, everybody has an opinion about the very best path ahead at any given time – and most people I work with have been within the enterprise longer, and “know” greater than I do. My father all the time stated “It’s not your job to be the neatest individual within the room; it’s your job to have a transparent imaginative and prescient for the place you’re main the workforce and why. Talk that imaginative and prescient over and over so the workforce is all the time clicked into the identical gear.”
Do you will have any recommendation particularly for the subsequent technology? My recommendation for the subsequent technology – Let individuals undervalue you. I’ve a really high-pitched voice, I’m usually the one lady within the room, significantly when the subject is development, acquisition, or finance, I ask a number of questions and I’m fairly a smiley individual – which suggests I’m used to individuals forming opinions of me simply from the best way I look and carry myself. I say, “Go forward and kind no matter opinions you need. I’m glad to show you mistaken.”
Would you advise any youthful individual to start a profession in CRE? Absolute YES. Smartest thing to do is discover a small store the place you will have direct entry to executives and can have publicity to all sides of the enterprise. You’ll work tougher, and certain receives a commission much less, however you’ll be taught a lot extra because of this. Be prepared to do the soiled work.
Please share an initiative that you’re engaged on that you’re most happy with. The perfect choice I ever made (and due to this fact the very best lesson) was to set my sights on Florida. We hadn’t constructed within the Florida market in over 20 years – since Continuum South Seaside. I provided to be the “boots on the bottom” in Florida – lead the cost of getting us again within the sport. I used to be very bullish on Florida put up covid, and I knew that being in Florida would give me slightly area within the trade to seek out my footing and make a reputation for myself, past simply Bruce’s daughter.
It’s been 3 years, we at the moment are constructing 3 buildings, and we might be opening a Florida workplace in 2023 – all stemming from a choice I made 2 years in the past to set my sights on Florida. I couldn’t be prouder.
In your opinion, what takeaways did we be taught from the COVID-19 disaster?
- The place individuals stay issues – all the time has, all the time will.
- Displaying up at an workplace and attending to collaborate in-person is a privilege, not a punishment.
- Regardless of how a lot I feel I’ll be capable of predict what’s going to occur over the lifetime of a improvement – I’ll seemingly be mistaken. So, my new technique is PLAN as greatest you may, and be able to suppose in your toes and adapt as conditions evolve.
What three phrases, phrases, statements or mantras would you utilize to explain your work mindset?
- At all times try to be comfortably uncomfortable.
- Hand me the ball – When the stakes are excessive and the going will get robust, be the one to stroll by means of the fireplace.
- Don’t simply level out issues, give you options.
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