In the course of the pandemic when the economic system was in any other case shedding jobs, San Bernardino County helped the Inland Empire area exceed 100,000 new jobs, which equated to greater than 5% of all jobs added nationally throughout that point. It’s the kind of financial sturdiness that has led the Golden State’s largest county by dimension and the nation’s 14th-most populous county so as to add a projected 400,000 extra residents within the subsequent 20 to 25 years. For retailers, this development equals alternative.
“It’s an enormous, quick, increasing economic system with the inhabitants development and ensuing shopper demand that retailers and traders are in search of to succeed and thrive,” stated Derek Armstrong, director of the San Bernardino County Financial Improvement Division. And as these new residents cool down, they’re bringing an financial vitality and inspiring the growth of recent ideas which might be exhausting to match elsewhere within the state, says Armstrong.
Southern California’s “In” Factor
The development of in-migration to San Bernardino County continues as individuals residing in coastal areas search extra reasonably priced residing. Cities throughout the County are benefiting from the inhabitants shift.
Citing a latest Sensible Asset examine, Armstrong famous that Victorville has grown 11% and 12% over the past 5 years in housing items and enterprise inventory, respectively. He studies that the town welcomed 200 new industrial companies in 2022, 69 of that are retail. Within the first quarter of 2023, Victorville obtained 13 purposes for industrial companies.

Upland has seized the expansion alternative to revitalize its historic downtown industrial district by proactive packages targeted on enterprise attraction and help and adaptive reuse, and façade enhancements. “It’s been in a position to lure first-time enterprise house owners and likewise regional entrepreneurs to that space,” Armstrong stated and resulted in a brand new micro-brewery and 10 totally different eating places set to open within the coming months. As well as, Upland is enhancing the Downtown public realm by grant funding to create two city areas for residents and patrons to benefit from the Downtown vibe.
New Ideas Have an Atmosphere to Flourish
Extra individuals with extra to spend is straight from the retail playbook. Retailers are taking discover and making their very own inroads, together with nationwide big-box corporations, Hispanic grocers, and health manufacturers, reminiscent of EOS Health, Chuze Health and LA Health.
“We’re beginning to see new ideas coming to the county from the coast and out of state to grab these new alternatives,” stated Armstrong, mentioning Goal setting its sights on Ontario, and Vallarta Supermarkets increasing inside the county. “We’re additionally seeing quite a lot of post-COVID enhance curiosity in gyms and a few smooth items pop up as properly.”
Rising retail demand in San Bernardino County has led to reducing emptiness charges. Not surprisingly, property house owners out there are increasing to reap better retail rewards. Armstrong reported that Foothill Market in Rancho Cucamonga, Winery Freeway Heart in Ontario, and Sierra Lakes Market in Fontana — one of many quickest rising areas within the Inland Empire, in response to the financial improvement director — all added a minimum of 15,000 sq. toes of area after optimistic web absorption totaling 100,000 sq. toes.
“General, we’re seeing extraordinarily low emptiness charges and elevated demand which might be creating alternatives for retailers to essentially take a look at San Bernardino County as a chance to make investments and supply providers for our residents,” he stated.