T
ommy Hilfiger, which is a part of PVH Corp., has introduced the Tommy Denims Worldwide Video games assortment and marketing campaign, which boldly reimagines its sporting and collegiate roots. The gathering of timeless athletic items is a up to date reinterpretation of the ‘Worldwide Video games’ capsule that celebrated international sport in Atlanta, USA, in 1996.
“The sporting calendar units the cultural pulse for the—2024’s shaping as much as be wonderful,” mentioned Tommy Hilfiger. “We’re constructing on our legacy of working with pioneers in sport and reimagining timeless American icons by an archival lens.”
Nonetheless, as a part of a blockbuster yr of sports activities, the solid of next-generation athletic icons consists of All-Professional NFL vast receiver Stefon Diggs, stand-out school basketball guard Deja Kelly, star of the all-Japan skateboarding affiliation Aori Nishimura, and Components 1™️ driver and present member of Mercedes-AMG Petronas F1 Workforce Mick Schumacher. Photographed by Juanita Richards, the worldwide collective is captured having fun with downtime in an American collegiate setting, bringing their optimistic perspective to traditional American cool.
Moreover, the 41-piece assortment of modernized classics consists of males’s, girls’s, and gender-inclusive track-inspired types, together with color-blocked shorts, warm-up jackets, and working singlets. The gathering’s palette combines Tommy Hilfiger’s signature crimson, white, and blue with yellow, black, and inexperienced from the union of continents within the sporting world.
The highlights embody an iconic rugby with shoulders and arms striped within the assortment’s palette. An archive varsity jacket is given an all-new spin in a tactile wire, whereas a Chicago crusing jacket is modernized and impressed by the format of a classic regatta windbreaker. Additionally, echoing traditional basketball jerseys and slam-dunking with a contemporary spirit, a males’s mesh high is emblazoned with Tommy 85.
As well as, the Tommy Denims Worldwide Video games assortment shall be accessible on April 4, 2024, on Tommy.com, in Tommy Hilfiger shops worldwide, and thru choose wholesale companions all through the season. Lastly, mates and followers of the model are invited to affix the dialog on social media utilizing #TommyJeans and @TommyJeans.
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Photos: Juanita Richards for Tommy Hilfiger, courtesy of Tommy Hilfiger PR
PR article by Tommy Hilfiger PR
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