June 9 (Reuters) – Twitter will quickly start paying verified content material creators for advertisements of their replies, with the primary fee block of round $5 million, firm proprietor Elon Musk mentioned on Friday.
“Word, the creator have to be verified and solely advertisements served to verified customers depend,” Musk, the billionaire who purchased Twitter final October, mentioned in a tweet.
Since Tesla (TSLA.O) CEO Musk acquired Twitter, the platform has struggled to retain advertisers, who’ve been cautious concerning the placement of their advertisements after the corporate laid off 1000’s of workers.
The transfer comes as Twitter’s newly named CEO, Linda Yaccarino, an promoting veteran from NBCUniversal, is about to take the helm on the social media platform.
In March, Musk mentioned that the messaging service makes about 5 or 6 cents per hour of consideration from customers and will elevate that to fifteen cents or extra with commercials which can be extra related and well timed.
Reporting by Akriti Sharma in Bengaluru; Modifying by Leslie Adler
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